Traditional advertising campaigns are now outdated. The digital wave that has swiped the audience outreach has considerably moulded the user interest as well. Where traditional advertising campaigns require three-fold expenditure in reaching the customers; digital advertising is accessible to businesses of all sizes. Not to miss the ever-growing internet usage, smartphone availability and latest technologies, across diverse channels, have led to a positive impact on the online service usage. Today, the conventional form of advertising stands replaced or transformed by the emergence of digital technologies. Some of the most successful advertising campaigns now don’t require spending a fortune to bring new customers on-board.
Digital marketing tool such as Ad Manager is sufficient to drive traffic and users to your business. Digital advertising saves your time and expenditure and minimizing the risk of failure. An ad management tool ensures complete control over your budget and audience targeting. Now, even on a medium budget, anyone can plan, create and launch their own advertising campaign within minutes and grab the eyeballs of their target audience instantly, without gathering multiple resources at one place.
An ad manager provides segregated audience targeting, as per the different types of parameters available. Such a targeting helps in taking your business to the audience, you want to target. Ad management increases the accuracy and impact of your advertising campaigns and also proves cost effective for your marketing and promotions strategies, in the long term.
1. Google Display Network (Google AdWords)
2. Bing Display Network (Bing Ad Center)
3. Yahoo Display Network (Yahoo Ad Center)
4. Media Partners